4 Free Competitive Metrics Research Tools
Wednesday, November 19th, 2008
In the online marketing world, research tools like comScore Media Metrix, Nielsen Net Ratings and Hitwise are considered the authority for competitive metrics. But their measurement methods have been challenged and new and interesting competition has been booming. Significantly Google, the uber online force, has entered the space which means that the premium services are under pressure to reduce prices and deliver better products – great for us consumers!
No one market research tool is perfect and often it is best to look at more than one to get the information that you need. It is so much easier when they’re free! So here are four of the best free tools that you can use for competitive analysis. (more…)

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