The Google Webmaster Central Blog has in recent weeks provided some clarity and best practices on a few of the current mainstream SEO issues that many enterprises are struggling with, including the value of friendly URLs and Sitemaps. While friendly URLs are almost inherent to modern Web applications like WordPress blogs, they can be very difficult to implement in complex enterprise Web applications and especially ones that integrate older apps. Sitemaps pose the same challenge. When is it worth converting to friendly URLs or to develop the functionality to create dynamic Sitemaps? (more…)