Most people know that Web analytics providers like Google Analytics and Omniture use JavaScript to track user activity on Web sites, but many people do not realize that ad networks like Google Adsense and DoubleClick also track user behavior. It’s even scarier for Web site owners to realize that these third party services have complete visibility into your Web site traffic. WASP is a Firefox plugin that shows what each of these providers are tracking on the page that you are viewing. (more…)

Webmasters and bloggers are normally quite SEO savvy even if they’re not SEO professionals. However, they often neglect SEO efforts and forget about all the useful Web analytics and keyword research tools that are available and so I thought I’d remind readers about some of them. Web analysis tools are getting better everyday so it is good practice to regularly analyze your Website to identify changes and new trends in search traffic. Here is a list of essential tools that you can use to analyze your Website and traffic and to optimize your site for search engines. (more…)

Over the last couple of months many people I know, mostly non-technical, have shown an interest in creating their own blogs. It is very easy to set up a free blog, but it gets a little more confusing when you are more serious like wanting your own domain name. So based on level of seriousness, here’s my recommendation to find a blog solution that works for you. (more…)