Da Vinci Planet » SEM

Relationships Between Search Engines and Directories

Da Vinci — Fri, 07 Dec 2007 15:00:30 +0000

You know how Ask.com uses Google AdWords network for ads and how AltaVista uses Yahoo! search results for its search? The relationship between search engines and directories are at best described as chaos in my mind. Search-This has an excellent visual representation of this relationship called the Search Engine Decoder. The site also has a PageRank Decoder which demonstrates how PageRank is passed. Besides these very cool SEO tools, the blog has great content and is worth following.

Demographic Predictions For Keywords Using adCenter

Da Vinci — Sun, 08 Apr 2007 14:05:25 +0000

If you own, manage or are in some way involved in a Web site then chances are that you want to know what kind of demographic you are attracting. Are they male or female, young or old? It’s especially interesting when you’re considering paid keywords to attract users. For instance, you may have been trying to target the hippies from the 60′s using the keyword flower power; meanwhile you are attracting young women in their twenties and early thirties! Microsoft adCenter Labs, the R&D team for paid search at Microsoft, offers surprisingly cool paid search researching tools. Their analysis is based on MSN Search data which represents a significant sample group, even if they’re small compared to Google. Their Demographics Prediction tool returns this interesting and visually pleasing result for flower power:

The Search Funnels tool offers another very interesting Web analysis. It answers the question: What do users search for after they searched for the keyword in question. E.g. what did users search for after they first searched for flower power? adCenter helps you visualize and analyze your customers’ search behaviors.

These kinds of Web analytics tools are very useful for effective paid search campaigns. Some of the other tools that they offer are:

Keyword forecast: Forecast the impressions count and demographic predictions using one or more search terms.
Seasonal keyword forecast: Forecast the seasonality patterns of search queries
Detecting online commercial intent: Find out if your customer intends to buy, sell or complete another online transaction based on their search queries and/or other sites visited

Making Money From Blogging

Da Vinci — Wed, 04 Apr 2007 04:15:57 +0000

John Chow has a fascinating post (and blog for that matter) on how he is making money from blogging. He decided to monetize his blog as an experiment to see if he could make money for himself from the Internet. John, like most Web professionals, has experience in telling others how to run their Web sites, but he wondered if he could make money himself… like most Web professionals do! Turns out he is doing very well – good enough to make it a full time job, but he also shows that it takes dedication and hard work.

Here’s how he’s been doing:
September $352.94 (first month as a moneymaking blog) October $1,361.64 November $2,139.93 December $2,790.05 January $3,440.66 February $7,011.05 March $8,545.25

He’s also kind enough to show the breakdown of his income for March – all from smart marketing tools:
ReviewMe: $2,400.00 Affiliate Sales: $1,962.20 Text Links Ads: $1,308.06 Google AdSense: $1,129.60 Direct Ad Sales: $625.00 Vibrant Media: $357.08 Kontera: $296.12 TTZ Media: $278.92 FeedBurner Ads: $188.27 Grand Total: $8,545.25

(I noticed that he also has Adsense-like ads by ActionAds.)

The traffic didn’t come for free, but it was relatively cheap at $480.75 for March (mostly AdWords). Now, $480/month is a lot of money for an amateur blogger, but it goes to show that a little money can go a long way.

An interesting expense that he incurred is what he calls Google IM ads to other blogs. “Google IM ads” could be a way of spreading the love (“who knows who”) or it could be a form of AdSense arbitrage, or – most likely – it’s a combination: spreading the love and making money. The perfect mix. Huge hooray for corporate marketers that are on board.

He may have been lucky, but he proves that one can make a decent income from blogging. Can he keep it up? I bet he can because, like any other job, it takes time and passion to do it well and he seems to have both.

Why do I do it..? Passion! I am a Web professional and I love this stuff and so it has become a hobby. The Adsense income was a “why not?”, but now it justifies the hobby . I also do it to encourage other people to blog about their passions because it is such an amazing forum to spread knowledge.

Make Money On The Internet – johnchow.com

How HTML Title Tags Affect SEO – Part 2

Da Vinci — Sat, 24 Mar 2007 12:19:58 +0000

A couple of months ago I changed the way that this blog’s browser titles are constructed, by placing the keywords first and the blog name last. I explained it in detail as well as the initial results in a post titled How Do HTML Title Tags Affect SEO?. For about two months I saw a negative change in my page rankings, but suddenly my rankings returned and improved. This chart shows the change over time.

So I am pleased to say that all three keywords traced rank better now. What I also learned in the process is that Google seriously penalizes certain changes to pages and that it can take a few weeks to months for the rankings to return.

Index Card Fun

Da Vinci — Fri, 16 Feb 2007 04:12:59 +0000

Indexed is a site where the owner, Jessica Hagy, sketches diagrams of arbitrary ideas onto index cards to “make fun of some things and sense of others”. Great sense of humor!

It’s interesting from an SEO perspective because the site does not have much indexable content, but it has original content in the form of images. It’s the originality through creativity and simplicity that attracts users and that is more valuable than SEO.

Google Becoming Sloppy

Da Vinci — Sat, 10 Feb 2007 22:03:56 +0000

I’m one of those people that think Google is going to become evil this year. The hints that they may start charging for services like Google Apps for your Domain are unfortunate. Anyway, they may not be evil yet, but they make mistakes that you wouldn’t expect from a company so good, e.g. the German Google domain name expiration and this afternoon Adwords and Adsense sites were down. Look at the date error that in the message

How Do HTML Title Tags Affect SEO?

Da Vinci — Mon, 22 Jan 2007 03:35:14 +0000

It is said that title tags are one of the most important of the on-page factors for SEO. So I put it to the test. A couple of weeks ago I implemented the SEO Title Tag plugin for WordPress which updated the HTML titles of my pages to be “more SEO friendly”.

The idea was to give keywords more importance in title tags by placing them first, e.g. a page formerly titled “Da Vinci Planet â€ºâ€º Blog Archive â€ºâ€º Essential Portable Apps” is now titled “Essential Portable Apps | Da Vinci Planet“. Google’s search results pages have since updated and are now showing the “SEO friendly” page titles. The results are somewhat surprising!

For the search term “essential portable apps”

Before: Positioned 2nd of about 1,370,000 results

Now: Positioned 2nd of about 1,390,000 results

Result: Position unchanged

For the search term “remove popcorn”

Before: Positioned 3rd of about 1,140,000 results

Now: Positioned 5th of about 1,260,000 results

Result: Position down from 3rd to 5th

For the search term “Top Web Analytics Tools”

Before: Positioned 94th of about 18,100,000 results

Now: Positioned 280th of about 23,400,000 results

Result: Position down from 94th to 280th! Total indexed Web pages increased by about 30%.

Conclusion

My position went down for two of the three search terms. Especially the last one, from 94th to 280th! Not that 94th was any good to start with: ) The number of pages that Google has indexed on the Web has increased for all three search terms – as one would expect – and that may have an effect. It’s possible that my page rankings were affected simply because Google detected that the pages were modified. I’ve heard that old is good when it comes to search engines. If that is true then it’s possible their rankings will improve over time. For now I’ll hope so and I will be checking from time to time how they are doing. Either way I’m sticking with the new title format because it looks better. Blissful ignorance?

Demystifying the Google ranking algorithm

Da Vinci — Tue, 28 Nov 2006 04:16:22 +0000

Google is very secretive about how their page ranking system works and to be fair it is probably very, very complex and best left a secret. The reason is that they are applying artificial intelligence to correctly weigh pages as if humans were ranking them. However, SEO specialists are providing more and more clarity on how to optimize sites. According to this site there are “over 100 SEO factors” that Google uses to rank pages in the Google search results (SERPs). He created a very detailed and actionable SEO checklist with alleged positives and negatives for Google page ranking factors.

Top Web Analytics Tools

Da Vinci — Sat, 07 Oct 2006 20:04:06 +0000

Web analytic tools have come a long way since log file analysis. Once Webtrends ruled the domain, but in recent years client side visitor tracking has come to the forefront and companies like Omniture and Google Analytics (formerly Urchin) are dominating. Omniture, in particular, has a very rich business optimization offering and is the leader in the enterprise market. Omniture’s Discover and Data Warehouse tools are what make them really stand apart. Google Analytics is the favorite in the free tools department and while it doesn’t have the depth Of Omniture, it is a fantastic tool for small sites and offers a lot of enterprise level features. I have worked a lot with a few of the tools including Webtrends, NetTracker, Omniture, Google Analytics and Webalizer, however, many new tools that track visitor behavior have appeared so I thought I’d take a look.

There are two main methods how Web analytic tools work: log analysis and client side tracking. From experience I can say that client side tracking is by far the best. There are very few benefits of log analysis. Here’s a list of prominent Web analytics tools.

Omniture
Provides real-time measurement and monitoring of a siteâ€™s key performance indicators via client side tracking.

Google Analytics
Free (for most) client side tracking with a easy to use user interface.

WebTrends
They have always been the leader, but it seems they got hung on log analyis and while they now offer both client side tracking and log analysis solutions they have fallen behind.

NetTracker
They positioned themselves against Webtrends and also got caught in the middle between Omniture and Google Analytics with not much room. Log based and tracking pixel solutions available.

WebSideStory
Omniture’s closest competitor. Great enterprise solution, but they don’t seem to have the pasion that Omniture has for their business.

The Webalizer
Free log based analysis that’s been around for a while and many hosting providers offer Webalizer with their hosting solutions.

Nielsen//Netratings
Nielsen have the name, but they didn’t have a product so they bought RedSheriff. Enterprise solution that falls short of Omniture and WebSideStory.

Opentracker
Opentracker is tracking pixel based. Not free, but inexspensinve. Has interesting live demo.

OneStat
Free stat counter.

DeepMetrix LiveSTATS
Recently purchased by Microsoft. Will most probably be offered free as a Google Analytics alternative. More to come!

ClickTracks
ClickTracks Appetizer – software, log based – is available for free.

Coremetrics
Has a partnership with IBM and offers an analytics olution tailored for WebSphere Commerce customers.

AWStats
Free, open source. An alternative to Webalizer.

Clickstream
Log based and tracking pixel solutions available, however, not on an ASP model so you host your own analysis software.

Other Web analytics solutions:
eVisit Analyst
IndexTools
SageMetrics
WebtraffIQ
MyBlogLog

Windows Live, Microsofts answer to Google

Da Vinci — Mon, 29 May 2006 18:57:13 +0000

With all the fuss around Google and how cool they are, it seems few people are paying attention to Microsoft’s answer: Windows Live. Windows Live has a matching solution for almost every one of Google’s services. If you spend a little time looking at it, it’s actually very impressive and makes you really wonder how things will shape up. The interface is clean and sophisticated and it supports Firefox and Opera.

What is Windows Live?

Your online world gets better when everything works simply and effortlessly together. That’s the basic idea behind Windows Live. So the things you care aboutâ€”your friends, the latest information, your e-mails, powerful search, your PC files, everythingâ€”come together in one place. This is a brand new Internet experience designed to put you in control. And this is just the beginningâ€”you’ll see many more new services in the coming months.

Here is a list of some of the services that Windows Live is offering (all still in beta).

live.com
The main site which is basically a search portal and allows customization similar to Google’s personalization.

Windows Live Ideas
Lists most of the initiatives they are working on.

Windows Live Local
Microsoft’s answer to Google Maps. They have a “Road”, “Aerial” and “Bird’s eye” view. Search Engine Guide has an article comparing the services and they prefer Live Local.

Windows Live Favorites
Save your favorites on-line. You can synch your Live Favorites with your IE Favorites and you can share them on-line. Doesn’t seem to try and be a del.icio.us.

Microsoft Office Live
The name implies that it’s an on-line version of MS Office, but it really seems to be more about creating and hosting Web sites. With the basic service you can register a domain name (new domain), create and host the Web site, get 5 email accounts and traffic reports for FREE! Not bad You are required to give your credit card information, but you don’t get charged.

Microsoft Gadgets
Gadgets for Windows Sidebar will run on your desktop or dock into Windows Sidebar, an upcoming feature in Windows Vista alongside other applications. Gadgets for Start.com (a.k.a. Web or Server-based Gadgets) provide a fast, customizable homepage with a clean user interface.
You may, as I have, also wonder what start.com is and what the relation is to live.com. sanaz’s space has a good description, but basically start.com is a testing area for live.com and ideas are tested there first before being implemented on live.com.

live.com blog
A blog maintained by the live.com development team where you can get the latest info on updates.

Get Google page ranking with Webmaster Eyes

Da Vinci — Thu, 04 May 2006 16:59:08 +0000

Webmaster Eyes has a pretty cool SEO tool: You point it at a page and it gives the Google PageRank calculation for each of the links on your page. Try it out:

Webmaster Eyes