Most people know that Web analytics providers like Google Analytics and Omniture use JavaScript to track user activity on Web sites, but many people do not realize that ad networks like Google Adsense and DoubleClick also track user behavior. It’s even scarier for Web site owners to realize that these third party services have complete visibility into your Web site traffic. WASP is a Firefox plugin that shows what each of these providers are tracking on the page that you are viewing. (more…)